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The Takata airbag scandal has led to the single largest automotive recall in history with millions of vehicles affected. The recall involves defective airbag deployment systems that were used in millions of vehicles worldwide. The airbags can be deployed with too much force, sending deadly shrapnel flying through vehicles. To date, there have been two dozen deaths caused by the airbags worldwide. There have also been hundreds of injuries. Although millions of vehicles have been recalled across the United States, some have not been taken in for repairs. Some dealerships simply do not have the requested parts, while some owners ignore the recall altogether.
Toyota came up with a unique way of getting the word out to get those airbags repaired, as Forbes reports.
Toyota Motor Sales USA has turned to social media to influence Toyota owners with defective airbags and get them repaired.
Toyota is hoping to leverage two basic human traits: their desire to help people and their desire to earn a little cash.
Project Carma allows people to sign up and share the program across social media. For every person that follows the steps to see if their Toyota needs to be repaired, the person sharing it will earn $5. If their vehicle needs that airbag replaced or repaired and they follow through in doing so, the person sharing it earns $50.
There are still about 17.4 million autos out there that need their airbags replaced. Toyota has an airbag repair completion rate of about 68%, which is average for the industry.
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